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Paid ads for stucco contractors, built around the wall jobs you bid

Paid ads management for a stucco company means campaigns written around the jobs your crew takes: new stucco, repair, remediation work, re-coating, EIFS and commercial walls. We set up the ads, the keyword lists and the tracking on Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram). The clicks are billed to you by the platforms themselves.

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Paid ads management for a stucco company, from ad group to bid visit

A homeowner who types stucco contractor near me is looking at several ads at once. The paid ads we write do not try to be everything to everyone. Each ad group is built for one finish, one repair type or one town, so the wording a searcher sees matches the wall they have in mind and the page they land on carries a form for a bid visit and a call button for an owner who would rather talk.

An ad for a re-coat can name the finish a homeowner already sees on the wall, whether smooth, sand, dash, skip trowel or lace, and the landing page then shows that finish in your own finished-wall photos. An ad for a builder or a property manager reads differently from one for a homeowner, and gets its own ad group so that the reports stay clean.

The plan covers one, two or all three platforms. The fee is ours and the click spend is separate: you set a budget with each platform and pay it directly. Before launch, you also read each platform's current rules, since they change, and we draft inside whatever you find there.

We make no promise about how many calls or bid visits come out of a campaign, since the auctions and the homeowners are outside our control. What we can promise is that calls and form messages are counted and shown beside the ad group that sent them. The Google Ads management guide goes deeper on search campaigns, and the pricing page lists the fee for each number of platforms.

The three platforms a stucco campaign can run on

Pick one, pair two, or run all three. Each suits a different moment in a homeowner's search.
  • Search ads

    Google Ads for repair and install searches

    Search campaigns for the moment a homeowner types a job and a town. Ad groups stay apart by finish, repair type and remediation search, and call tracking is set on the number each ad shows, so a ring from a patch ad is never mixed up with one from an install ad.

  • Second auction

    Bing Ads (Microsoft Advertising) for the same stucco searches

    A smaller search auction with an audience of its own. A campaign can start as a copy of the Google one and then be adjusted to what the search-term report shows. Our Bing Ads guide for stucco companies has the detail.

  • Photo ads

    Meta Ads (Facebook and Instagram) for finished walls

    Photo-led ads built from your own finished jobs, shown to local audiences, with messages and forms as the reply. Suited to re-coat, repaint and finish work, where the look of a wall is the pitch. The Meta Ads guide for stucco crews covers the photo side.

Ad groups for a stucco company, split by job type and town

A campaign is easier to read when each ad group has one job. These are typical splits, adjusted to the work your crew takes.
Stucco ad groupSearcher's wordingLanding page it points to
Crack and hole patch work in a single townstucco crack repairA repair page for that town, with finished-wall photos
Repair together with a repaint for color matchingstucco repair and paintingA patch-match and repaint page that lists your finish names
Remediation work searchesstucco remediation contractorsA remediation page naming the job type, plus a moisture inspection visit entry if you offer one
New stucco for additions and buildsstucco installationAn install page by finish, with a note aimed at builders and general contractors
EIFS repair and commercial elevationseifs stucco repairAn EIFS page and a commercial wall page for property managers

How a stucco ad campaign gets from first call to live ad group

The order matters more than the speed. Nothing goes live until the owner has read it.

  1. Walk the stucco service list

    We start from the finishes, repair types and towns you want bids in, and from the work your crew turns away. A repair crew and a finish crew may want different ad groups, and this is where that gets sorted out, along with who on your side reads the leads that come back.

  2. Draft ads and keyword lists

    Ads and lists are written for each job type and town, then sent to you to read before anything is switched on. You strike anything that promises more than your crew can deliver.

  3. Switch on tracking for calls and form messages

    Calls and form messages are tied to the campaign before launch, so each request can be traced to the ad group that sent it, whether it was a patch, a re-coat or a remediation search.

  4. Review the incoming search terms, then adjust

    Each month the search terms that arrived are read line by line, and the ones that belong to jobs your crew does not take go onto the negative list. Town lists are trimmed the same way.

Seven kinds of search a stucco campaign keeps out

The negative keyword list is where a stucco budget is saved or wasted. These themes go on it first, and the real terms come from the search-term report.
  • Do-it-yourself stucco patch searches from homeowners who want a kit rather than a crew
  • Supply-aisle shoppers hunting for bags, tools and buckets instead of a stucco contractor
  • Popcorn-ceiling removal searches, which belong to a different trade of wall and ceiling work
  • Job seekers typing hiring and application searches for stucco crews
  • Training and course searches from people who want to learn to plaster a wall
  • Craft and decor searches for a stucco look on a small indoor project
  • Searches naming towns your scaffold never travels to, or job types your company does not offer

A search-term review each month keeps the list current as new wording turns up.

Three things stucco owners say about paid ads

Said on the scaffold plankA stucco ad ought to run in every town at once.

What the bid log showsSplitting ad groups by town shows which towns send bid requests, and lets you leave out the ones your scaffold does not reach. A crew that covers four towns can start with the two nearest the yard.

Said on the scaffold plankA bigger budget means more bid visits.

What the bid log showsSpend and results do not move in a straight line. The budget is the owner's decision and goes straight to the platform, and our reports show what each ad group brought in so the decision rests on your own numbers.

Said on the scaffold plankEvery call from a stucco ad is worth taking.

What the bid log showsA call can still be for a job outside the crew's lines. The report marks each call and form message, so the owner can judge which ad groups bring work the crew can take and which bring noise.

Paid ads fees for stucco crews, by number of platforms

One, two or three platforms, with the campaigns written and kept up by us. The cards show our fee for the management work, and the click spend sits apart from it.

  • One ad platform

    $895/month

    A single platform with its campaigns written, launched and tuned by us.

    • The plan runs one of Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever suits the wall jobs
    • Campaigns, ads and keyword lists written and kept up by us
    • Negative keyword pruning, so patch-kit and supply-aisle searches stop costing clicks
    • Tracking for phone calls and form messages in place ahead of launch day

  • Two ad platforms

    $1,595/month

    A pair of platforms, with ad groups kept apart by finish and by town.

    • A matched pair out of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), chosen around your walls and towns
    • Separate campaigns for installs, repairs and remediation, so each gets its own budget line
    • Negative keyword pruning on both platforms, reviewed against the search terms that came in
    • Calls and form messages counted per platform and per ad group

  • Three ad platforms

    $2,295/month

    The full set, so a searcher on any of the three meets the same wall jobs, framed to suit each.

    • Every platform in the set: Meta Ads (Facebook and Instagram), Bing Ads (Microsoft Advertising) and Google Ads, run as one plan
    • Campaigns for each finish, repair type and remediation job, split by platform and by town
    • Search-term reviews on all three, with the dead-end phrases walled off
    • One report that lines the three platforms up side by side against the requests received

The fees above cover our work only. Whatever you decide to spend on clicks is charged by the platform itself and never routed through us.

Stucco owners ask about paid ads

How are paid ads for a stucco contractor billed?
Our monthly fee covers the management. The platforms charge you for the clicks directly, and ad spend does not pass through our account. Each platform shows its own spend screen to you, so the figures never depend on ours.
Which stucco jobs can paid ads aim at?
New stucco, repair, remediation work, re-coating, EIFS, removal, painting and commercial walls. Ad groups are written only for the lines your company takes, and a line can be dropped from the list whenever the crew is full.
Do paid ads for stucco crews promise a number of calls?
No. Platforms run auctions, and nobody can fix a call count in advance. We set up the tracking and report what arrived, ad group by ad group, so a slow fortnight can be read against the campaigns that ran in it.
Can a stucco company run Google Ads and Bing Ads together?
Yes. The two-platform plan can pair them, and a Bing campaign can be copied across from Google and adjusted afterward. Meta Ads (Facebook and Instagram) can be the third platform on the largest plan.
What should a stucco owner look over ahead of launch day?
Read the ad copy and the keyword lists, check the town list, and confirm which tracked number sits on each ad. Nothing launches until you have done all three.

Set up the stucco ad conversation with our CEO

Take a slot on the contact page, and Ross Cohen, our CEO, rings when it comes round. It helps to arrive with the job types you most want bid requests for and the referral sources already feeding the diary.

Which finishes do you apply, and where do the scaffolds go?

A rough list does the job: the towns your crews reach, the kinds of wall you would like to bid more often, and the builders or agents who pass work along. House numbers and owner names can stay out of it.

Send the crew details and the map it works

List the finishes you apply, the towns on your map and any referral partners worth naming. Brief is fine, and a person here reads every message.

Pick a weekday and a half-hour slot below, and our CEO, Ross Cohen, rings the number you entered when that slot starts.

Choose a weekday and a start time

Your slot appears here once you choose a start time.

Weekdays only. Start times sit half an hour apart and show in the zone you choose.

Ready to float the next coat on your calendar?

Choose a start time on the call sheet and our CEO, Ross Cohen, rings you then. Tell him which towns your scaffold travels to and which kinds of wall your diary is short of.

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The wall below is a drawing of a finish going on. It is not a forecast of any result.